Hakutulokset: Kirjoja kirjailijalta Joseph B. Pine
yhteensä 22 hakutulosta
Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
Age of Experiences
In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make …
Infinite Possibility
Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, …
Markets of One
This collection of articles focuses on the ways successful companies mass customize their products to build their businesses.
The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities
"... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review …
Delirious Naples
This book is addressed to “lovers of paradoxes” and we have done our utmost to assemble a stellar cast of Neapolitan and American scholars, intellectuals, and artists/writers who …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "e;learning relationship."e; …
Oplevelsesøkonomien
Her er bogen, der startede det hele. Oplevelsesøkonomien findes i dag i Danmark i utallige varianter. Erhvervsliv og turisme, kulturindustri, regioner og kommuner holder …