Rajaa
Hakutulokset: Sarja Foundations and Trends in Marketing
Rajaa
yhteensä 3 hakutulosta
The Cultural Meaning of Brands
nidottu,
2017,
englanti,
ISBN 9781680832860
The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumers bring cultural meanings and …
The Emotional Shopper
nidottu,
2015,
englanti,
ISBN 9781601989147
The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature …
Entertainment Marketing
nidottu,
2017,
englanti,
ISBN 9781680833324
Generating more than Dollar 2 trillion worldwide, entertainment encompasses numerous industries, such as the motion picture, publishing, music, sports, broadcasting, gaming, event, …