Hakutulokset: Hakutulos
yhteensä 37 hakutulosta
Fashion & Luxury Marketing
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies …
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Better Business, Global Edition
For introduction to business courses. A better way to learn business.Better Business offers the business content students need, but in a better way. By presenting the material in …
Consumer Behavior
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Consumer Behavior
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption …
Journeys Through Conflict
Journeys Through Conflict is the story of the Conflict Early Warning Systems (CEWS) project of the International Social Science Research Council. It relates the history of the …
Better Business
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Better …