Hakutulokset: Hakutulos
yhteensä 4 hakutulosta
Branded Content
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including …
The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer …
Critical Political Economy of the Media
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful …
Western Media Systems
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis …