Hakutulokset: Hakutulos
yhteensä 6 hakutulosta
100 Practical Ways to Improve Customer Experience
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on …
Malcolm McDonald on Value Propositions
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them …
Malcolm McDonald on Marketing Planning
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the …
Marketing Value Metrics
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned …
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …
The Complete Marketer
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account …