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Truth, Lies, and Advertising: The Art of Account Planning
281 kr

Truth, Lies, and Advertising: The Art of Account Planning

av Jon Steel

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extr…

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Media Planning & Buying in the 21st Century: Second Edition

av MR Ronald D. Geskey Sr

Advertising Media Planning

av Jack Z. Sissors
Media Planning & Buying in the 21st Century: Second Edition
645 kr

Want a job in advertising? Well, the marketing and media revolution continues unabated Advertising media planning also continues in its transition to integrated marketing commun…

Advertising Media Planning
576 kr

The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your…

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